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Client
Eurosport
Studio
Dixon Baxi
Year
2017/2018

Pyeong Chang 2018 Pictograms

Eurosport is hosting the PyeongChang 2018 winter olympics and comissioned a high-energy branding across web, motion, and channel design. An integral part of any Olympics, and effective graphics illustrating a variety of sports, is cohesive iconography. My task was to develop and design the official pictograms for the brand.

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The talented Henrik Kubel built the customized typeface for Pyeong Chang 2018, so it felt natural to source the angles and curves from the type to create the pictograms' visual language.

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