DEMEL - WINTER 2021

Branding
Packaging Design
Art Direction

Role
Designer
Asst. Art Director

Collaborators
Designed with Dan Cottrell ↗
Photography by MEDIUMLARGE ↗
DO&CO Special Projects Team

A limited edition range of Christmas products were created for Demel's 2021 holiday season. They were inspired by Viennese architecture and combined bold modernity with notes of old-world charm.

All products were photographed as part of a hyper-stylised seasonal campaign, featuring many traditional baking utensils, as well as other objects, found throughout the historic Demel building.

→

Ch. Demel's Söhne is a K.u.K. Hofzuckerbäckerei (royally appointed patisserie) in the heart of Vienna.
A cultural and culinary institution, the traditional coffee house has been tempting locals and travellers alike since being founded in 1786.

THE PACKAGING

←

The luxury advent calendar depicts a stylised version of the Kohlmarkt 14 facade, the palais home to Demel.

→

The diamond pattern is a reference to the roof of the St. Stephen's Cathedral in the center of Vienna, a short walk away from Demel. The pattern, as well as the product names, are embossed to make the boxes a satisfyingly haptic experience.