Out of Wenlock is a small music festival held annually in the Shropshire hills. It began in 2017 as a private music event for friends of friends and has grown organically ever since.
The branding was to feel playful and not overly fussy, as the festival is quite ad-hoc and put together by passionate people.
→
Swear and Obviously by
Oh No Type Company ↗
←
To make artist imagery consistent, a simple colour overlay and playful illustration style (using Swear Banner glyphs) is applied.
→
The identity was initially designed in early 2020 in hopes of being launched that summer, but was postponed to the following year due to the pandemic. The copywriting for 2021 was therefore still heavily based on the lockdown lifestyle.