GREEK WINE COLLECTIVE
Identity
Role
Art Director
Designer
A wine-tasting business aiming to carve out its niche in the market by introducing wines from Greece to the UK. Greek Wine Collective’s mission is to educate wine enthusiasts and integrate into the local culinary landscape.
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Natural Greek wines are often overlooked in Britain, and Ms. Mikrouli was determined to change that. Having trained as a sommelier, and being half-British and half-Greek herself, she wanted a brand that spoke to both worlds.
Ancient Greek stone lettering acted as a visual reference when sketching potential logos.
THE LOGO
The three different logo assets can be scaled across different size assets when the brand’s tone needs to shift from loud to subtle.
BRAND ASSETS
OTT Herbus is a characterful display typeface designed by Eliott Grunewald. It is paired with Google Font Geom designed by Thanos Poulakidas.
Greek statues serve as visual elements, nodding to the more playful aspects of Greek-themed hospitality.
